Showing posts with label Hyundai. Show all posts
Showing posts with label Hyundai. Show all posts

Sunday, February 1, 2009

Hyundai Super Bowl Commercials Debut Early!

Being the experts on Super Bowl car commercials, we can do things like bring you the ads before they even air as part of our Super Bowl Ad Watch. Below we have the five advertisements Hyundai will show during and before the big game. Three of the ads will run during pre-show, also sponsored by Hyundai, and "Bosses" and "Contract" will run during the second and third quarters. Our perspective on these new advertisements below.


Title: Contract
Grade: C
Message: Hyundai has your back if you lose your job or income.
Our Take: For people who are freaked out about the economy the message may hit home, but it's just so boring.


Title: Commitment
Grade: C+
Message: If you're willing to commit to Hyundai, they're willing to commit to you.
Our Take: The 'commitment isn't scary' approach of this commercial for the Hyundai Assurance program works better than the "Contract" commercial because it implies we're all in the economic mess together. Still, it's rather boring.


Title: Columns
Grade: B
Message: The Hyundai Genesis won the 2009 North American Car Of The Year, something the automaker is obviously proud of as evidenced by the bragging.
Our Take: The commercial is good and, given Hyundai can afford multiple Super Bowl spots, there's nothing wrong with a little boastfullness. What really sells it, though, is the clip of the Hyundai Genesis Coupe.


Grade: B+
Message: By winning the 2009 North American Car Of The Year award we've put BMW and Lexus on notice.
Our Take: Because everyone may not be cool with the idea of buying Korean while the American economy is hurting, Hyundai is smart enough to take aim at the Germans and the Japanese. The portrayals of the two "axis powers" is a bit over the top, but it makes the ad work.


Title: Epic Lap
Grade: A-
Message: You want the Genesis Coupe so badly you'll go to EditYourOwn.com and re-edit your own commercial, which isn't up yet.
Our Take: Yeooooowww! Much like the 2010 Hyundai Genesis reveal, this car is all about power slides and burnouts. What does Billy Corgan of the Smashing Pumpkins have to do with driving an epic lap? We have no idea. But we give the 1990s alternarock icon credit for mixing together a sweet commercial.
Source: jalopnik



Other article:

Hyundai Genesis Coupe to Star in Race-Inspired Super Bowl Ads
SEMA 2008: Hyundai Reveals Three Genesis Coupe Projects
Hyundai Announces Genesis Coupe Performance Specs
Hyundais has seized in the high elevation test
First Look: Hyundai Concept Genesis Coupe
Hyundai RWD Genesis Sports Coupe UNCOVERED
Spied:All-New Hyundai Portico
Hyundai i800 Launched in Europe
Hyundai Genesis Coupe Revealed in NY
Photos Leaked:Hyundai Genesis Coupe

Monday, December 29, 2008

Hyundai Genesis Coupe to Star in Race-Inspired Super Bowl Ads


Hyundai will air its first two television advertisements for the new 2010 Genesis Coupe during the Super Bowl XLIII on Sunday, February 1, 2009. The two distinct 30-second spots will see race driver Rhys Millen getting behind the wheel of the 306HP Genesis Coupe 3.8L V6. Millen will navigate the rear-wheel drive sports car around the 2.54-mile, 12-turn race track at Road Atlanta in Northeast Georgia to show off the Genesis Coupe's capabilities.
Read More



Other article:
SEMA 2008: Hyundai Reveals Three Genesis Coupe Projects
Hyundai Announces Genesis Coupe Performance Specs
Hyundais has seized in the high elevation test
First Look: Hyundai Concept Genesis Coupe
Hyundai RWD Genesis Sports Coupe UNCOVERED
Spied:All-New Hyundai Portico
Hyundai i800 Launched in Europe
Hyundai Genesis Coupe Revealed in NY
Photos Leaked:Hyundai Genesis Coupe

Wednesday, November 5, 2008

SEMA 2008: Hyundai Reveals Three Genesis Coupe Projects


First, there's the Rhys Millen Racing Genesis Coupe, with a 2.0 liter 4-banger mated to a turbocharger and a HKS sequential transmission to manage the extra fly-wheel spin. Hyundai calls this a "fully functioning race car" that is track-ready, with a turbocharger courtesy of Turbonetics and all body panels replaced by carbon-fiber.


Second comes the Street Concepts take on the Genesis Coupe, with long-time Hyundai tuner Shawn Williams cloaking this 3.8 liter V6 with his Stealth Fighter conceptual design, which includes camouflage (black) paint.


Lastly (of the coupes, that is) there's the HKS. Another 2.0 liter turbo, this time with HKS's own turbocharger and its Hipermax III "fully adjustable" suspension.


Hyundai wants to add a little tuner zing to it's image and so it has offered up several models for the SEMA show. Those models include these three Genesis coupes, along with three other Genesis sedans (more on those in a separate story), which showcase the Korean brand's rear-wheel drive architecture.


Hyundai may be an Asian brand but it's obvious it's their US division putting out these press releases because they offer no details on engine or track performance on these race cars. Those, one has to assume, will be forthcoming. Or maybe these cars aren't real and just for show. More Photos
Source: Hyundai






Other article:
Hyundai Announces Genesis Coupe Performance Specs
Hyundais has seized in the high elevation test
First Look: Hyundai Concept Genesis Coupe
Hyundai RWD Genesis Sports Coupe UNCOVERED
Spied:All-New Hyundai Portico
Hyundai i800 Launched in Europe
Hyundai Genesis Coupe Revealed in NY
Photos Leaked:Hyundai Genesis Coupe

Wednesday, October 22, 2008

First Spied shots:Hyundai 4-Door Coupe


These are the very first shots of a new model from Korea that is to become Hyundai’s answer to the Mercedes CLS and VW Passat CC or Opel Insignia: a four-door coupĂ©-like saloon.


Spy snappers caught it undergoing handling-tests on a lonely test-track in northern France. As it’s going to have similar dimensions, we reckon the new car is going to make use of the chassis and underpinnings of the new Sonata.


It’s also very likely, the new four-door coupĂ© will get the Sonata’s choice of engines, namely the 165-hp 2.0-litre four-cylinder and 250-hp 3.3-litre V6 petrol engines plus the 2.0-litre CRDi diesel with 150 hp. We do not expect the car to be available before late in 2009 or even only in 2010.
Source:World Car Fans



Other article:
Hyundais has seized in the high elevation test
Spied:All-New Hyundai Portico
Hyundai i800 Launched in Europe
Hyundai Genesis Coupe Revealed in NY
Photos Leaked:Hyundai Genesis Coupe

Wednesday, October 15, 2008

Benzs.blogspot_Hyundai Announces Genesis Coupe Performance Specs


Hyundai hopes to sell 40,000 Genesis Coupes annually, 5,000 in Korea and 35,000 in overseas markets. The Genesis Coupe's target customer is a middle-aged male (64 percent) looking for best performance for the price. Although Hyundai used the Infiniti G37 as the benchmark, targeted competitors include the Mitsubishi Eclipse, Nissan Altima Coupe and Mustang.


Hyundai launched its Genesis Coupe in the Korean market this week with performance specs finally divulged. The first engine is Hyundai's Theta 2.0-liter turbo which produces in Korea 223 horsepower
on premium fuel and 210 horsepower (regular fuel). For the U.S. market it is rated at 210hp @ 6000rpm while peak torque is 299 Nm (220 lb-ft) @ 2,000rpm (302 Nm / 223 lb-ft for the U.S. market) propelling the rear-wheel-drive car from 0-100km/h (62mph) in just 8.3 seconds.


Korean retail prices start at 23,200,000 Korean won ($18,728 USD) for the base version and with full options, including the V-6 Lamda RS engine, the Coupe tops out at 33,920,000 Korean ($27,382 USD). U.S. pricing will be announced closer to its market launch in spring 2009.


The second engine according to Hyundai sets a new benchmark for the most affordable 300-horsepower sport coupe. The range topping 3.8-liter DOHC V6 Lambda RS engine produces 310 horsepower (premium fuel), 306 horsepower (regular fuel), (U.S. rated at 306 horsepower) @6300rpm and peak torque to 361 Nm (266 lb-ft) @ 4,700rpm resulting in 0 to 100km/h (62mph) in just 6.3 seconds. Reports of a 0-60mph time have come in at 5.9 seconds.
Source:World Car Fans



Other article:
Hyundais has seized in the high elevation test
First Look: Hyundai Concept Genesis Coupe
Hyundai RWD Genesis Sports Coupe UNCOVERED
Spied:All-New Hyundai Portico
Hyundai i800 Launched in Europe
Hyundai Genesis Coupe Revealed in NY
Photos Leaked:Hyundai Genesis Coupe

Friday, May 9, 2008

Hyundai i800 Launched in Europe


What you see above is the Hyundai i800 as known as the H1 over in Korea. Not exactly the most inspiring design in the Hyundai portfolio, but if you have a huge family and a tight budget, you can't go wrong with the new 8-seater.

Tony Whitehorn, managing director of Hyundai UK said: “anyone wanting to carry eight people in car-like comfort currently has to take two cars – or spend a lot more than £20,000. We think the i800 will prove massively popular with families and businesses who need to move people in style.”

Even with eight people seated in the vehicle, the i800 still has 851 liters of space in the boot – twice as much as the average estate. Thanks for this space must go to the vehicles exterior dimensions, length stands at 5.125 metres and the width measures at 1.920 metres – try getting that into a tight parking sport before getting your 6 children out the back. Power comes courtesy of the new 2.5-litre four-cylinder CRDi diesel engine, which is intercooled and features a variable-geometry turbo power peaks at 170hp.

The i800 will go on sale in the UK on 20th June with a price of £19,495.

Source: Hyundai




Thursday, March 20, 2008

Hyundai Genesis Coupe Revealed in NY


Any doubts as to the ability of the new Hyundai Genesis Coupe to perform were quickly dispelled in New York as a pair of the cars greeted the press by sliding wildly around the Javits Center Galleria with stunt drivers at the wheel, backed by a pounding rock'n'roll soundtrack। With rear-wheel drive and a choice of turbocharged four-cylinder or V6 power, the new coupe represents a significant push into the sports car market for Hyundai. Shown as a concept in Los Angeles last year and carrying hints of past Hyundai concept cars, the Genesis Coupe is an Infiniti G37-sized car with serious sporting potential. It goes on sale in the spring of 2009 as a 2010 model.

Engine choices are a 2.0 liter turbocharged four-cylinder making 212 horsepower and a 3.8 liter V6 shared with the Genesis sedan that's good for 306 horses. Both engines feature standard six-speed manual transmissions and dual cat-back exhaust systems, and a limited-slip rear is available as well. The hot setup will be the Genesis Coupe SE, with big Brembo brakes at all four corners and a track-tuned suspension. Expect more details as the year goes by.
Source: Hyundai



Related entries:

Photos Leaked:Hyundai Genesis Coupe

Sunday, March 16, 2008

Photos Leaked:Hyundai Genesis Coupe


Set for public debut at the New York Auto show in two days, press photos of the yet to be revealed Hyundai Genesis Coupe have leaked. Sent to us as a tip (thanks Evan), the photos were found over at MyRide.com who added these pictures to an old article from the Genesis Coupe Concept debut in Los Angeles last year.

If the new Genesis sedan is an indicator of things to come, the Genesis Coupe, as the Tiburon replacement, will be a far superior car with greater quality, performance and driving dynamics. With a rear wheel drive platform and the entry level engine as a 2.0 liter turbo producing 215hp, the Genesis Coupe is off to a great start. But Hyundai is out for blood and takes it a bit further with a 3.8 liter V6 making approximately 300hp. As a result, the Genesis Coupe is going to get a lot of attention in New York and it's no surprise why.

Stay tuned for official info as it breaks.

Source: MyRide.com






Tuesday, February 26, 2008

Hyundai i35 Coupe Latest Spy Photos in Scandinavia


After decades of making affordable run-of-the-mill cars, Hyundai are really pulling out all the stops these days to turn themselves into a creditable global car manufacturer। Witness the very competitive i30 hatchback. The car handles and drives very well, the » Full text »




Related entries:
Hyundai Rear-Wheel-Drive Genesis Coupe Concept
First Look: Hyundai Concept Genesis Coupe
Hyundai Genesis Makes World Debut at 2008 NAIAS
Hyundai Genesis Revealed in Korea
Hyundai Unveils Genesis Premium Sports Sedan
Hyundai Genesis Ready by 2008
Hyundai Genesis Spy Photos
Hyundai Genesis Spied Uncovered

Friday, February 15, 2008

Hyundai i20 3-Door First Spy

There is no letting up from the Korean’s. Not content with releasing the surprisingly good i30, Hyundai are hurriedly working on a replacement for the aging Getz. The Getz was recognised as a turn around product for Hyundai, especially in Europe as it delivered handsome looks and a competitive drive to the small car segment.

These are the first 3 door shots of the new car which we understand will be called i20. The 3 door will be released shortly after the 5 door in early 2009. Expect the little Hyundai to offer two petrol engines, one rated at 80 hp and the other at 109 hp. Hyundai aren’t silly though as they will be offering a 110 hp turbo diesel which should prove popular amongst European consumers.

If the i30 is anything to go by, expect the i20 to be sharp suited and even sharper to drive.



Related entries:

Hyundai i20 Spied



Monday, February 11, 2008

Hyundai Veloster Concept


Press Release

Veloster

Styled at Hyundai’s Design and Technical Centre at Namyang, the Veloster coupe is the third in a series of daring concept cars to be developed by the company’s central styling studio in Korea. The Veloster name, a combination of velocity and roadster, evokes the sporty characteristics of a sporty two-plus-two. A panoramic glass roof and other futuristic styling cues help project a high-tech image.

Designed to cater to the tastes of the so-called Y-generation, Veloster combines simple, iconic design with good value and robust construction.

“With Veloster, we wanted to try something really different. We’re keenly aware that we need radically new products for the Y-generation, the first-time buyer in their twenties,” said Oh Suk-Geun, Hyundai’s vice president of design. “This is really a bold new direction.”








Related entries:

Hyundai i-Blue Fuel Cell Concept



Hyundai i-Blue Fuel Cell Concept

Hyundai is showing off their first dedicated fuel cell design concept this week at the Frankfurt Motor Show. The i-Blue features Hyundai's latest in-house developed fuel cell stack, sending electricity to a 100kW motor driving the front wheels. The fuel cell stack is mounted under the floor of this new cross-over platform that is likely to form the basis of a future Hyundai production model.

The 115L fuel tank is filled with hydrogen gas compressed at 10,000 psi which seems to be the standard most car-makers are converging on. Hyundai is claiming an operating range of 372 miles and a top speed of 100mph. The Hyundai press release is after the jump.

[Source: Hyundai, Autoblog]

PRESS RELEASE

The i-Blue Fuel Cell Concept

Concept Reveals Future Direction of FCEV Technology
Frankfurt, Germany (September 11, 2007) – Hyundai Motor Company's (HMC) new hydrogen-powered, zero-emission concept, the i-Blue Fuel Cell Electric Vehicle (FCEV), made its world debut today at the 62nd International Motor Show in Frankfurt, Germany. Developed at Hyundai's Design and Technical Center in Chiba, Japan, the i-Blue concept is the designers' view of a future FCEV production model. The all-new i-Blue platform is tailored to incorporate Hyundai's third-generation fuel cell technology, currently being developed at Hyundai's Eco-Technology Research Institute in Mabuk, Korea.

Keeping with the show theme, "See What's Driving the Future," which focuses on sustainability and climate protection, the i-Blue demonstrates a significant step towards commercialization of Hyundai fuel cell vehicles. Unlike its predecessors which were built on SUV platforms, the i-Blue features a new D segment 2+2 crossover utility vehicle (CUV) body type. The smaller vehicle platform requires even greater engineering sophistication.
"The i-Blue is Hyundai's first-ever model designed from the ground up to incorporate fuel cell technology, marking a tremendous leap forward for our R&D program," said Dr. Hyun-Soon Lee, President of Research and Development. "Our engineering team has successfully designed a more compact fuel cell vehicle, while still realizing the safety, comfort, convenience and driving range of a tradition internal combustion engine vehicle."
Hyundai is making tremendous efforts to reach mass production of hydrogen-powered fuel cell vehicles a reality in the next decade.


Powered By Third-Generation Fuel Cell Technology

The i-Blue is powered by 100 kW and fuel cell stack. Fueled with compressed hydrogen (700 bar) stored in a 115 liter tank, i-Blue is capable of running more than 600 km per refueling and achieves a maximum speed of 165 km/h.

The i-Blue's fuel cell stack is housed underfloor, not in the engine compartment as in the second-generation Tucson FCEV. This endows the car with an ideal 50:50 weight distribution for optimal driving and handling dynamics. Furthermore, by moving the fuel stack underfloor, the engine compartment is less densely populated providing better air flow and cooling. The i-Blue drives almost noiselessly and passionate drivers will be delighted by the acceleration of the i-Blue's powerplant. Like its predecessors, i-Blue's only emission is water vapor, fueling Hyundai's unwavering dedication to FCEV technology as a viable, environmentally friendly alternative to the internal combustion engine.



Concept

The i-Blue is a sophisticated and futuristic crossover concept sports tourer with the driving comfort of a sedan with all of the utility functions of a minivan. As its name suggests, the i-Blue has a next generation environmental-friendly fuel cell system. But, it also is equipped with a state of the art human machine interface information system presenting a glimpse into the future of automobiles. Unlike its predecessors, which were built on SUV platforms, the i-Blue features a new D segment 2+2 Cross-over Utility Vehicle (CUV) body type. This marks a step ahead on the path to develop mass-production models, as the fuel cell system is more difficult to integrate in a smaller body type.




Design Concept Unites Ying and Yang

The i-Blue FCEV has a dynamic and elegant exterior design, resembling TaeKuk, which is based on the philosophy of Ying and Yang. In this philosophy, opposite forces are unified in perfect balance and create something new. The i-Blue's body was styled by unifying two distinct geometric forms, the square and the circle, thereby creating a rhombus-like shape.

High Technology Meets Passenger Comfort and Safety

The i-Blue features a futuristic H2O flow-form on the inside, which results in a relaxing, stretched-out seating position for the driver and passengers. Drivers of the i-Blue will be excited about the innovative, aircraft-like steering wheel that integrates touch-scroll control pads, enabling the driver to keep his hands on the wheel while operating the vehicle's audio-visual systems. The 3D vision heads-up display (HUD) also adds safety and convenience. The outside environment is constantly projected through the vehicle's full-surround camera system. Many more future convenience features from Hyundai, such as side and rear view monitors, are shown on the i-Blue concept vehicle.


Exterior

As a crossover utility vehicle combining the strongest points of both a Sedan and a RV; and incorporating a design motive from the traditional beauty of Korea, the i-Blue has opened a new vehicle category.
From the bonnet to the front fender, A-Pillar, Cabin and rear fender, the i-Blue's seamless cab forward type of surface provides a perfect form balance. From the TaeKuk theme of volume and surface in harmony, the character lines of the front and rear fender make for a sharp looking exterior body.

The image of the front mask is similar to the design image of the Hyundai "Genesis" concept car, presenting the direction for future designs.
The radiator grille and headlamp have been expressed as a crystal glass art to depict the water from the fuel cell system and, the power and dynamic image of the rear takes the shape of the horizontal and vertical form from the wings of an airplane.
Cameras have been installed in the head lamp, rear combination lamp and high mountain lamp helping to realize a functional and high-tech design. The lamp system in the rear combination lamps have been designed to associate the beautiful and bright stars in space

Interior

The i-Blue features a futuristic H2O flow-form on the inside, which results in a relaxing, stretched-out seating position for the driver and passengers. Drivers of the i-Blue will be excited about the innovative, aircraft-like steering wheel that integrates touch-scroll control pads, enabling the driver to keep his hands on the wheel while operating the vehicles audio-visual systems. The 3D vision head-up display (HUD) also adds safety.



Related entries:

Hyundai Veloster Concept to Debut in Frankfurt


Hyundai HED-5 Concept to Debut

Hyundai has released their plans for the upcoming Geneva Auto Show, including the introduction of a new low emissions concept car and a facelifted Matrix.

The HED-5 concept is a six seat MPV that features advanced materials and versatility. To create the concept, Hyundai partnered with Recaro, LG and Bayer in an attempt to make one of the company’s most environmentally responsible vehicles so far. Achieving a 29 percent reduction in CO2 emissions, the concept demonstrates how existing technology can be used to make significant advances in eco-friendliness without high prices.

Matrix mini models will receive a facelift and a new range of exterior colors, while the interior gets a freshening to improve material quality and appearance.



Press Release

HYUNDAI AT THE 2008 GENEVA MOTOR SHOW

* HED-5 concept: six-seater with advanced materials and versatility
* World premiere of a range of Eco-Dynamic vehicles
* World premiere of the new Matrix

A stunning new concept car, low-emission versions of Hyundai production models and a facelifted version of the Matrix will make the Hyundai stand a ‘must-see’ at the Geneva motor show next month.

Star attraction will be the HED-5, a six seat MPV that promises a new level of versatility combined with exceptional fuel economy. The revolutionary materials and construction techniques have been developed in co-operation with innovation partners such as Recaro, Bayer and LG.

As a company that has always prided itself on environmental friendliness and innovation, the challenge of reducing emissions from its range was irresistible to Hyundai.

A new package of innovations to be revealed at the show demonstrates how existing technology can make a significant (up to 29 percent) reduction in CO2 emissions, without punitive penalties in price, performance or driving enjoyment. This “near production” package represents a realistic and achievable advance in reduced emissions and fuel consumption.

Another model making its debut will be the 2008 Matrix mini MPV. The exterior styling is given a contemporary new look and is complemented by a refreshed range of colours. The interior is also adapted to bring it into line with other current Hyundai models.

A press conference will take place at the Hyundai stand in Hall 1, Booth 1031.1 on March 4th at 15.45 PM.



Related entries:

Hyundai i-Blue Fuel Cell Concept
Hyundai Genesis Makes World Debut at 2008 NAIAS


Friday, February 8, 2008

2009 Hyundai Sonata Facelift Revealed



To complement its new Genesis luxury sedan, Hyundai has made a round of refinements to its bread-and-butter Sonata midsize four-door as well. The updated 2009 Sonata goes on sale this February and is set to debut at the Chicago Auto Show this week.

The comprehensive refreshment of the Sonata starts with the exterior, where a new face, chrome grille and concave hood bear a stronger resemblance to the Genesis. New color and wheel choices are also offered. In the passenger cabin, USB/iPod inputs for the sound system are standard, and dual-zone climate control, two-stage heated seats and a navigation system is available. The look has also been revamped with a wood and satin aluminum-accented center stack that's styled like that of Hyundai's well-received Veracruz SUV.

Engine refinements for the '09 Sonata include a new 2.4 liter four-cylinder that delivers 175 horsepower and 22/32 fuel economy with a standard five-speed manual transmission. Horsepower in the DOHC 24-valve 3.3 liter V6 has been improved to 249 thanks in part to a variable intake system. The Sonata's rear suspension has been upgraded as well, to reduce rear-end wobble. Electronic stability control and anti-lock brakes remain standard equipment. Although the Sonata hasn't attracted many enthusiasts in the past, Hyundai is also offering the Sonata SE, with a stiffer, sport-tuned suspension, 27mm front and 17mm rear stabilizer bars and unique 17-inch wheels.




Press Release

2009 SONATA: TRANSFORMED FROM THE INSIDE OUT FOR A MORE PREMIUM AND FUEL-EFFICIENT MID-SIZE SEDAN EXPERIENCE
CHICAGO, February 6, 2008 - As gas prices and competition in the mid-size sedan segment surge, Hyundai is introducing its refreshed Sonata at the 2008 Chicago Auto Show today. The 2009 Sonata features an all-new interior, enhanced suspensions and revised powertrains boasting both improved fuel economy and horsepower. The 2009 Sonata will be available at Hyundai dealers later this month.
The Sonata combines refined design, proven dependability, spirited performance and an extensive list of standard features to increase its appeal to a broader range of customers. For 2009, Sonata raises the bar for value and standard safety technology in the mid-size segment. Hyundai's sales leader boasts new features ranging from standard USB/iPod auxiliary inputs to available navigation and sport-tuned suspension. Combined with Sonata's continued leadership in safety - it remains the only mid-size sedan under $20,000 with standard Electronic Stability Control (ESC) - the 2009 American-made Sonata is the smartest choice in the competitive mid-size sedan segment.

CHOICE OF TWO MORE POWERFUL AND FUEL-EFFICIENT POWERTRAINS
The 2009 Sonata debuts Hyundai's second-generation Theta four-cylinder engine. The Theta II 2.4-liter DOHC inline four-cylinder engine delivers more horsepower and quicker acceleration, while also improving fuel economy. In fact, the Sonata I4 is now more fuel-efficient than both Camry and Accord four-cylinder engines, delivering an impressive 22 mpg city/32 mpg highway fuel economy rating with the standard five-speed manual transmission or the newly available five-speed automatic transmission with SHIFTRONIC®. The Theta II is rated at 175 horsepower and 168 lb.-ft. of torque. This high-tech, all-aluminum, 16-valve engine now features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.

Sonata's 3.3-liter V6 engine has also been improved for more performance and efficiency. It now pumps out 15 more horsepower and three more pound-feet of torque (249 horsepower @ 6,000 rpm and 229 lb.-ft. of torque at 4,500 rpm). The first member of Hyundai's "Lambda" V6 engine family, this newly refined powerplant features all-aluminum construction, dual overhead camshafts, four valves per cylinder, CVVT on both camshafts and stiffer hydraulic engine mounts for optimum power, efficiency and refinement. A variable intake system is added for 2009, which further broadens its power curve, improving off-the-line acceleration and passing performance. New mileage figures for V6-powered Sonatas are 19 mpg city/29 mpg highway, which represents unsurpassed V6 fuel economy in the mid-size sedan segment.
All V6-powered Sonatas use Hyundai's five-speed SHIFTRONIC automatic transmission, which features an overdrive lock-up torque converter for improved highway fuel economy. Neither Accord nor Camry offer manual-mode operation as standard equipment. The automatic transmission has a new reducing valve and solenoid valve for smoother shift quality while the manual transmission has been refined for more precise shifts.

A NEW, WELL-CRAFTED INTERIOR THAT IS STILL A "CLASS ABOVE"
The pleasant surprises continue inside where Hyundai designers have thoroughly revamped the cockpit to create the ambiance of an upscale, premium sedan. The sophisticated look is achieved thanks to a completely new center console and instrument panel, which borrows design cues and rich materials from the premium Hyundai Veracruz. The Sonata continues to be classified by the Environmental Protection Agency as a Large Car, truly a "class above" Camry, Altima, Fusion and Malibu (all are categorized as mid-size cars). Even in trunk room, the Sonata shines. Sonata's 16.3 cu. ft. of trunk space give it an eight percent advantage over the Camry, and a 16 percent advantage over Accord.
Music lovers will welcome the 2009 Sonata's inclusion of standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods®. Among the other refinements are the addition of dual-zone climate controls for the driver and front-seat passenger, and two-stage front seat warmers. A new factory-installed touch screen navigation system is now available as well.
More contrast has been added to the Camel and Gray interiors, and for the first time ever, Cocoa Brown is available. The front cupholders are also upgraded for more capacity and holding power. Hyundai's signature blue backlighting for interior gauges, switches and buttons highlights the vehicle's modern interior design.

SUPPLE RIDE, AGILE HANDLING
An advanced four-wheel independent suspension system combines a supple ride with sharper handling and steering response for Sonata GLS and Limited models. Up front is a double-wishbone system with coil springs, revalved, twin-tube, gas-filled hydraulic shock absorbers, and a larger 26 mm stabilizer bar. The system's lower control arms increase handling precision while reducing vibration, and bushing size has been increased to better absorb the shock from road impacts.
In back, a new sophisticated multi-link system provides excellent handling along with superb ride quality and noise isolation. The rear spring rates have been increased by five percent, shocks revalved and the sway bar thickened from 15 mm to 16 mm. All together, this suspension now provides superior control of ride motions for a more dynamic driving experience.
The high-performance Sonata SE becomes an even more exciting and willing partner for enthusiastic drivers with its own unique sport-tuned suspension. The new sport-tuned suspension features a 15 percent stiffer front spring rate, 10 percent stiffer rear spring rate, unique strut valving at all four corners and 27 mm front and 17 mm rear stabilizer bars along with unique 17-inch alloy wheels and tires.
All Sonatas also now have quicker ratio steering for a crisp feel on turn in.

SOPHISTICATED EXTERIOR DESIGN
The design team added a more refined touch to Sonata's exterior design, with new bumpers, lamps, wheels and grille creating a more elegant, dynamic and taut stance. The unibody design crafted of high-tensile steel features a concave hood design, distinctive rear-door cut lines, strong Z-lined body-to-bumper interfaces and four-barrel jeweled projector lens headlights. New chrome bodyside and bumper moldings match the chrome grille and chrome-accented exterior door handles on Limited models. The model range offers a choice of seven new colors.

UNSURPASSED ACTIVE AND PASSIVE SAFETY
On the safety side, 2009 Sonata's front collision performance has been further improved by tweaking the design of the engine subframe. The Hyundai Sonata is expected to earn the U.S. National Highway Traffic Safety Administration's (NHTSA) top five-star crash test rating for front and side impacts. This accomplishment was made possible by Sonata's strong body structure and advanced airbag technology. Sonata delivers an unsurpassed commitment to both active and passive safety technology. Every Sonata has lifesaving ESC as standard equipment. This is important because NHTSA has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars. _The Sonata also features a state-of-the-art braking technology package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) that includes Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions. _In the event that a crash is unavoidable, the Sonata features six airbags--including dual front, front seat-mounted side-impact, and front and rear side curtain airbags--along with active front-seat head restraints. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.

THREE ENHANCED, WELL-EQUIPPED MODELS
From the well-equipped GLS, to the sport-focused SE, to the downright luxurious Limited, the 2009 Sonata lineup addresses the needs and desires of mid-size sedan customers with a highly competitive mix of features and benefits. Each model delivers a level of standard equipment that is a cut above competing models.

SONATA GLS
The 2009 Sonata GLS continues to provide value and a sizable price advantage compared with its four-cylinder competition, undercutting the lesser-equipped base 2008 Honda Accord and 2008 Toyota Camry. All Sonata models have offered standard ESC since May 2005. This is important, as NHTSA claims ESC is the most effective lifesaving technology since the seatbelt. In comparison, Toyota still offers ESC only as an option on the 2008 Camry, while Honda Accord has only recently matched Sonata with standard ESC on the new 2008 Accord, more than two years after Sonata made this commitment to active safety technology leadership. _Sonata features a new, sophisticated 2.4-liter four-cylinder engine matched to a smooth-shifting five-speed manual transmission, with a new five-speed SHIFTRONIC automatic transmission optional. _The Sonata GLS features an impressive array of standard active and passive safety features including ESC, a Tire Pressure Monitoring System (TPMS), six airbags, ABS and active front head restraints. Other standard features include power windows, door locks and outside heated side mirrors, keyless entry with alarm, an AM/FM/XM/CD/MP3 audio system with USB/iPod® auxiliary inputs, 60/40 split fold-down rear seatback, air conditioning, cruise control and tilt-adjustable steering column. _The Popular Equipment Package includes automatic headlights, chrome window belt moldings, woodgrain interior accents, power driver seat with adjustable lumbar support, steering wheel audio controls and a trip computer. A sunroof is also available.

SONATA SE - I4 OR V6 PERFORMANCE, REMARKABLE VALUE
The sport-focused SE adds a unique sport-tuned suspension as standard equipment, matched with a smooth-shifting B&M Racing five-speed manual transmission (2.4L four-cylinder) or optional five-speed automatic (3.3L V6). Other performance-oriented SE features include 17-inch alloy wheels with unique, handling-focused 215/55R17 all-season performance tires, rear decklid spoiler, fog lights, leather-wrapped steering wheel and shift knob, special cloth seats with leather bolsters, and an eight-way power driver's seat with adjustable lumbar support. SE tires feature stiffer sidewalls and a unique tread design for more responsive steering and capable handling. The Sonata SE V6 adds dual chrome exhaust tips._Other standard features include automatic headlights, steering wheel-mounted audio controls, chrome window belt moldings, telescoping steering wheel and a trip computer. The Premium Package includes an AM/FM/XM/6-CD Changer/MP3 audio system with USB/iPod® auxiliary inputs, six speakers, subwoofer and component amplifier, power tilt-and-slide sunroof, and an electrochromic auto-dimming rear-view mirror with HomeLink® and a compass.

SONATA LIMITED
The feature-packed Sonata Limited is a fully equipped luxury model for mid-size sedan buyers who want it all--at a great price. The interior features luxurious leather seating surfaces, a standard Infinity AM/FM/XM Satellite/6-CD Changer/MP3 audio system with six speakers, subwoofer and component amplifier, an eight-way power driver's seat, heated front seats and power sunroof. Other upgrades include automatic temperature control, an electrochromic auto-dimming rear-view mirror with HomeLink and compass, sliding center armrest, premium scuff plates and 215/55R17 tires. The Sonata Limited is so well equipped that the only option besides the engine choice is a navigation system. Sonata Limited four-cylinder and V6 models feature a five-speed automatic transmission with the added control of SHIFTRONIC manual shifting.

WARRANTY
The all-new 2009 Hyundai Sonata is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection, 10-year/100,000-mile limited powertrain warranty, five-year/unlimited mileage roadside assistance and seven-year/unlimited mileage anti-perforation coverage. In addition, Sonata buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) that includes emergency towing, lockout service and limited coverage for trip-interruption expenses.

HYUNDAI MOTOR AMERICA_Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 780 Hyundai dealerships nationwide.



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