The Government announced a major package of help for the UK's ailing car industry today, including £1 billion of direct loans and a national strategy designed to help British manufacturers meet demand for greener, cleaner cars.
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via:autoblog.nl










Scheduled to make its public debut at the British International Motor this July, the Land Rover Discovery Series 3 (aka LR3 in the U.S.) has received a modest facelift. Including the restyled front and rear bumpers, the wheel arches and two piece tailgate receive body colour finish. The door handles and new fender side vent also get a new color with “tungsten” metal gray. Completing the exterior changes, new 19-inch 7-spoke wheels are available in three new exterior metallic paint colours, Santorini Black, Galway Green and Bournville (black with a hint of brown). The interior receives an updated Bluetooth system plus a new “almond” trim colour. Priced from £29,950 the Discovery 3 facelift for 2009 goes on sale in the UK in August.

Land Rover has been through quite a bit over the recent past with Tata taking over ownership from Ford of the British marque. During all the meetings between Ford, Tata and unions, production of course continued at Land Rover's Halewood Operations on Merseyside where employees today put the finishing touches to their 100.000th Freelander 2 (or Land Rover LR2 for our American readers).
Land Rover started production of the all-new Freelander 2 model just 17 months ago. The milestone car is a Rimini Red 2.2 liter diesel en will be shipped to the city of Surgut in Russia's Central Siberian Plateau. The Freelander2 is very popular in Russia with over 12,000 units sold there making it the third largest market for Land Rover, but the Freelander2 has also proven to be a hot commodity in emerging markets such as China and the Middle East.
Thomas Klein, Operations Director at Halewood said: "The 100,000th Freelander is an important milestone for the plant – Freelander 2 helped Land Rover achieve its best ever sales year in 2007 and has won several major awards in its first 12 months in the market place. I'd like to congratulate the Halewood workforce on this fantastic team achievement.”
In the rough and tumble world of off-roading one name has stood tall for generations, Land Rover. The Defender has rocked the little trodden path for as long as any of us can remember, but they needed a new weapon for the urban battlefield. Meet the latest in the breed, the Range Rover Sport Supercharged.








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A striking black and silver version of Land Rover's acclaimed LRX cross-coupe concept makes its global debut at the 78e Salon International de l'Automobile, alongside the original white LRX revealed earlier to widespread acclaim (at NAIAS, Detroit, in January).
"With its metallic black paintwork, silver roof and precisely detailed exterior features, the second version of the LRX concept is designed to show how well the vehicle can deliver a contemporary example of personalisation," says Gerry McGovern, Land Rover's design director.
"The LRX concept already has an abundance of character, but you can tune the appearance to reflect a customer's own personality and lifestyle. Clever use of colour and subtle additional details enable the vehicle to be tailored to suit an individual's style, without compromising the clean design of the LRX," he adds.
No production plans have been confirmed yet for the LRX concept, and both versions will now be used to gauge public, dealer and media response to Land Rover's cross-coupe concept, as well as its interesting new opportunities for vehicle personalisation.
"We were hugely excited by the positive response that the original LRX concept generated when we showed it at the Detroit Show a few weeks ago," says Phil Popham, managing director of Land Rover. "But we've always seen scope for LRX to provide a whole showroom of different models, with a range of powertrains including hybrids and bio-fuel capable engines."
Using lightweight material technologies, Land Rover has developed a series of bespoke features for the black and silver LRX that add to the vehicle's individuality and flexibility. The removable carbon composite roof panel contrasts with the silver-coloured roof, and has integral anchor points for fixing snowboards and other sports equipment. The sleek black roof bars provide another option for roof-top loads, and a compact step above the rear bumper provides for easy roof-top access. More carbon composite is used for the protective underbody plates at front and rear, while new, lightweight alloy wheels with unique-design tyres signal purposefulness. And to protect the vehicle when the going gets tough - in either urban or off-road situations - there are smart, resilient mouldings on bumpers and sills.
"The black and silver LRX shows a real world breadth of capability. Its all-terrain ability, extra protection and load-carrying versatility help emphasise that it's an authentic Land Rover, while its compact dimensions, agile handling and efficient powertrain make it a practical proposition for everyday driving," says Phil Popham.
The LRX concept marks a bold evolution of Land Rover design, signalling the brand’s potential shift into new areas of the market, while remaining true to its core values. As the company celebrates its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions and fuel economy of 60 mpg (4.7 l/100km) on the European combined cycle.
“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.
“LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take.”
LRX is described as a cross-coupé and dramatically extends the scope of what Land Rover represents. Though 149 mm (5.9 in) shorter than the Freelander 2 / LR2 and 205 mm (8.1 in) lower, LRX is conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the presence of a larger vehicle, but in a more compact package.
The first all-new Land Rover revealed since Gerry McGovern became the company’s design director, LRX is a natural extension of the Land Rover range, complementing the existing models and helping to define a new segment. Its many recognisable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.
“LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars,” says Gerry McGovern. “LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty.”
Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile 4x4 with the cachet of the Land Rover name। In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area would help give significant gains in fuel efficiency and reduced CO2 emissions.
1 | 2 | ३The positioning of LRX could be described as moving subtly from traditional SUV to crossover, with its more car-like appearance and dynamics that are sportier and on-road biased. But while its character is underlined by excellent agility, handling and performance, LRX also promises the widest breadth of capability in the class.
The design of LRX was developed entirely in-house by Gerry McGovern’s team, driven by a passion to create a car that truly represents Land Rover’s future thinking. It has a very dynamic profile, with a distinctive taper to the floating roofline and a muscular shoulder running the length of the car, accentuated by the rising beltline. The glazing wraps right around LRX, with no exposed pillars, creating a bold design graphic. The architectural structure of the upper body can be glimpsed through the windows and roof – echoing some of the best contemporary buildings.
Pushing the wheels out to the four corners helps give the car its purposeful stance, and its front-end design makes a powerful and instantly recognisable statement of Land Rover’s identity. The carefully sculpted corners dramatically reduce the car’s visual overhangs front and rear.
There are new interpretations of Land Rover’s traditional clamshell bonnet, distinctive headlamps and perforated two-bar grille. The car has jewel-like, tapering blade indicator clusters front and rear, and the wheelarches are wide but softly integrated, housing highly polished, 20-inch alloy wheels.
The fine detailing includes additional polished aluminium in the form of side-strips, side and bonnet vents, and the exterior door releases, which are concealed in the car’s shoulders. Graphic details such as these appear to be ‘punched out’ of the smooth body surfaces rather than overlaid on them. The ‘frosted’ white paint colour was especially developed for LRX and its visual depth helps to highlight the car’s form.
The interior of the LRX concept clearly demonstrates how a compact Land Rover can still be roomy, practical, versatile – and sophisticated. The impeccably executed cabin features a combination of soft leathers in rich tan and dark chocolate, with polished aluminium details, while the visible structures of the seats, instrument panel and roof architecture not only give a highly distinctive look but also help save weight.
The ‘fast’ sloping architecture of the centre console reflects LRX’s sporty dynamics, as does the distinctive binnacle over the instrument cluster. The electronic display uses ‘floating’ LCD graphics to create a three-dimensional look that can be personalised for different drivers, as well as interacting with LRX’s touch-screen display.
The instrument graphics present data in layers depending on their level of importance, to give maximum relevant information with minimum distraction। When appropriate, displayed information transfers between the main instrument cluster and the touch screen. Further adding to LRX’s involving personality, different Terrain Response modes are matched by changes in the cabin’s background ‘mood’ lighting colour – green in ‘Eco’, red in sports and blue in general driving and off-road modes.









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